Essential for Logo designing

Creating a logo is not just about delivering high quality content and making it look good. There are many other characteristics that play an equally essential part in making a logo to be praised by the masses. When someone looks at your logo, they are more likely to be emotionally attached to it, either in a negative or positive way.  The most important design features that help in making the right impression on your audience are colors and typography. Implementing elements of typography and schemes of colors in the right way can dramatically affect how a person perceives the essence of your logo. In fact, the combination of both colors and typography helps to add a whimsical touch to the logo design that quickly attracts viewers’ attention. As a matter of fact, typography and colors used in a logo are what makes the first impression. The font you use to write the name also affects the logo design in some ways. There are numerous fonts available. Some may seem to be ver...

Your logo is the public face of your company. A logo is what actually gets your company a recognition. If your present logo does not succeed in getting you a public recognition or represents your business at core, then its a high time to change it. Here are five signs which denote that its a high time for you to change the logo:- 1. If your logo does not adapt to the modern media - If your logo was designed 15 years ago,  it might not be optimised to work well on the current, trending websites or social media platforms such as Facebook and Twitter. 2. If your logo doesn't represent your current business -  It is natural for people to start with a single product or service and then with the passage of time grow and diverse into something quite different.If the logo fails to speak up what you currently offer, then it is time for changing it. 3. If it is complex -  Simplicity is the King in this current era. Effective logos are those which are sim...

Even though a logo is a small image, but still it carries a whole lot of meaning. Designing a logo is a task of great responsibility. Logos precisely convey the meaning of the brand.  The process of designing a logo varies from designer to designer but it basically involves the following steps:- 1. RESEARCH THE FIELD OR INDUSTRY  -   Researching the field or industry helps designers get a sense of the environment the logo's going to live in. This is especially true for designers who haven't done prior work in that field or industry. You need to know the trends and what's appropriate. The research work probably helps you to get the basic knowledge required to design the logo.  2. GET TO KNOW YOUR CLIENTS - After researching on the field or industry, the other most important step is to know the client. To exactly know what the client wants and who their target audience is. Converse with your clients as much as possible, as it is a great help for...

Only an effective logo can capture the attention of people and remain in their mind. Here are the 5 essential elements that can turn a normal logo into an effective one!   1. SIMPLE:  Simplicity is always the key to excellence. Simple logos are easily recognisable and versatile. So keep your logo design simple and elegant. The logo of Twitter and Apple are the best example of a simple and elegant logo. 2. Memorable: A logo should be designed in such a way that it's image comes in the mind of people as soon as they speak about the company's name or any of its product. Who is not reminded of this when we talk about  Burgers or French Fries? 3. Timeless: Another important element of an effective logo is that it should be created with the intention that the designed logo will remain in trend for years and years to come. In short it should be timeless. The check mark or what Nike calls "swoosh" has been around since the ...

Wedding invitations are as unique as you and your partner so a wedding invitation has to be marvellous, elegant and admirable. A wedding invitation is the first statement of your wedding to your guests. It’s a great opportunity to not only  leave them impressed but also give them a glimpse of what’s to come! The wedding invitations these days demand creativity  on the designers part. But most important, it should be filled with adequate amount of love! 1. Plan in advance! The design, the theme, the appropriate font, the colour scheme all should be planned in advance so that the invitations are ready in time and distributed at least 1 month prior to the wedding day. 2. Get the details ready! THE ‘WHO’: Think through the important people’s whose names need to be on the wedding invitation so that no family member feels hurt. THE ‘WHEN’ : Think about the timings that are to be stated on your wedding invitation card. THE ‘WHERE’ : The located should be clearly wri...