Essential Elements for an Effective Logo



Only an effective logo can capture the attention of people and remain in their mind. Here are the 5 essential elements that can turn a normal logo into an effective one! 

1. SIMPLE: Simplicity is always the key to excellence. Simple logos are easily recognisable and versatile. So keep your logo design simple and elegant.

The logo of Twitter and Apple are the best example
of a simple and elegant logo.


2. Memorable: A logo should be designed in such a way that it's image comes in the mind of people as soon as they speak about the company's name or any of its product.


Who is not reminded of this when we talk about 
Burgers or French Fries?

3. Timeless: Another important element of an effective logo is that it should be created with the intention that the designed logo will remain in trend for years and years to come. In short it should be timeless.

The check mark or what Nike calls "swoosh" has been
around since the company has started.

4. Versatile: Your logo is the foundation of your brand for all your promotional materials, so it has to fit perfectly on a variety of mediums and applications, without compressing the original design. The logo designed should be fantastic in colour, grayscale, black and white or reverse print. They also should work well at any size, whether printed on postcards, brochures, flyer's or billboards.  

 The two C’s interlocking means “Coco Chanel” and it has become
 a trademark of style, luxury and class. It has been repetitively 
used and printed in purses,wallets,shoes and so on.


5. Appropriate: A good logo can be created only if it is appropriate. It should be created in such a manner that it speaks to the appropriate audience, effortlessly melding colour, font and graphics to convey the essence of the brand. The logo designed, should convey the meaning of the brand appropriately.


The logo of Harley Davidson is totally appropriate.
It denotes a sense of cool.


In this competitive era, your logo is the face of your brand. So create a logo which is unique and helps you stand out from your competitors. With the right mix of the above mentioned qualities, you can make an outstanding logo.






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