Even though a logo is a small image, but still it carries a whole lot of meaning. Designing a logo is a task of great responsibility. Logos precisely convey the meaning of the brand.
The process of designing a logo varies from designer to designer but it basically involves the following steps:-
1. RESEARCH THE FIELD OR INDUSTRY - Researching the field or industry helps designers get a sense of the environment the logo's going to live in. This is especially true for designers who haven't done prior work in that field or industry. You need to know the trends and what's appropriate. The research work probably helps you to get the basic knowledge required to design the logo.
2. GET TO KNOW YOUR CLIENTS - After researching on the field or industry, the other most important step is to know the client. To exactly know what the client wants and who their target audience is. Converse with your clients as much as possible, as it is a great help for the designers cause you come to know what the customer demands from you.
3. SKETCH YOUR IDEAS - It always useful to start sketching all your ideas about the logo to be designed on a piece of paper. Start off by designing your ideas and thoughts on paper. This helps to execute ideas properly and gives you a rough idea about what you actually have to execute.
4. REVISE - Our company 90designs provides unlimited revisions and sometimes we even start from the scratch. Revisions just help you provide your customer with all that he wants. It eventually satisfies him.
5. ORGANISE THE FINAL DELIVERABLE - Once the client is happy with the resulting logo, the designer will produce a variety of file types that can be used for various outputs.
Comments
Post a Comment