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Why is Instagram important to your marketing efforts?

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Social media is a very popular platform for marketing any business today. It is important to stay active on a trending social media platform and instagram has emerged as one of the most trending social media platform. Instagram is a mobile photo-sharing app and social network created in 2010 by founders Kevin Systrom and Mike Krieger. In 2012, Facebook purchased the service for $1 billion. According to Instagram, the social platform has more than 300 million daily active users and 500 million monthly users. 65% of the world’s top 100 brands use Instagram.With the growth that Instagram has experienced since it was launched in 2010, it is quickly establishing itself as one of the “big” social media sites. INSTAGRAM SHOWS THE FUTURE OF SOCIAL Studies show that 90 percent of the information transmitted to the brain is visual. We can process over 36,000 visual messages per hour and the human eye can process an image in a mere 13 milliseconds. We love images because it evokes emotions...
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WHAT MAKES A GOOD DESIGNER - CLIENT RELATIONSHIP

A good designer-client relationship is the pillar to a fruitful collaboration and a delightful experience in providing the best solutions that both parties work for. Business relationships don’t happen over night.They require a lot of effort and understanding to build a standing partnership. A good partnership between the web designer and the client is extremely important. Clients should understand that every designer is different and approaches the task in its own way. In order to make the approach comprehensible, it is advised to build a relationship based on an open communication. The basic things required to make a fruitful designer-client relationship are:- Clarity Goals should be established at the very beginning of the logo design process. This is because it will be much easier to execute the plan of action if all the required details are provided beforehand. In order to work efficiently, the designer depends on the client to provide a clear and detailed brief about their g...
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TEN CRUCIAL ATTRIBUTES OF A SUCCESSFUL GRAPHIC DESIGNER

Some believe that creative is inborn, while others believe it to be a learned behaviour. Your attitude and the way you see things are two aspects that contribute to what makes you creative. Creative graphic designers are known for their ability to adapt to all kind of situations and not allowing criticism to render them short. They have a bunch of qualities which makes them different from the rest. Here are the ten crucial attributes that are required to be a successful graphic designer:- COMMUNICATION:  A designer requires good communication skills in order to present, charm and negotiate for their work. It's imperative to remain professional in tricky situations and to be clear with a client on the brief. Communicating with your client will help you build a strong designer-client relationship. CURIOSITY:  You won’t get far in design if you don’t have a love for art, or a curiosity for the world around you. It is important for a designer to always stay curious to k...
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The importance of fonts and colors in Logo

Creating a logo is not just about delivering high quality content and making it look good. There are many other characteristics that play an equally essential part in making a logo to be praised by the masses. When someone looks at your logo, they are more likely to be emotionally attached to it, either in a negative or positive way.  The most important design features that help in making the right impression on your audience are colors and typography. Implementing elements of typography and schemes of colors in the right way can dramatically affect how a person perceives the essence of your logo. In fact, the combination of both colors and typography helps to add a whimsical touch to the logo design that quickly attracts viewers’ attention. As a matter of fact, typography and colors used in a logo are what makes the first impression. The font you use to write the name also affects the logo design in some ways. There are numerous fonts available. Some may seem to be ver...
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5 Signs That You Need A New Logo

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Your logo is the public face of your company. A logo is what actually gets your company a recognition. If your present logo does not succeed in getting you a public recognition or represents your business at core, then its a high time to change it. Here are five signs which denote that its a high time for you to change the logo:- 1. If your logo does not adapt to the modern media - If your logo was designed 15 years ago,  it might not be optimised to work well on the current, trending websites or social media platforms such as Facebook and Twitter. 2. If your logo doesn't represent your current business -  It is natural for people to start with a single product or service and then with the passage of time grow and diverse into something quite different.If the logo fails to speak up what you currently offer, then it is time for changing it. 3. If it is complex -  Simplicity is the King in this current era. Effective logos are those which are sim...
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The process of Designing a Logo

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Even though a logo is a small image, but still it carries a whole lot of meaning. Designing a logo is a task of great responsibility. Logos precisely convey the meaning of the brand.  The process of designing a logo varies from designer to designer but it basically involves the following steps:- 1. RESEARCH THE FIELD OR INDUSTRY  -   Researching the field or industry helps designers get a sense of the environment the logo's going to live in. This is especially true for designers who haven't done prior work in that field or industry. You need to know the trends and what's appropriate. The research work probably helps you to get the basic knowledge required to design the logo.  2. GET TO KNOW YOUR CLIENTS - After researching on the field or industry, the other most important step is to know the client. To exactly know what the client wants and who their target audience is. Converse with your clients as much as possible, as it is a great help for...
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Essential Elements for an Effective Logo

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Only an effective logo can capture the attention of people and remain in their mind. Here are the 5 essential elements that can turn a normal logo into an effective one!   1. SIMPLE:  Simplicity is always the key to excellence. Simple logos are easily recognisable and versatile. So keep your logo design simple and elegant. The logo of Twitter and Apple are the best example of a simple and elegant logo. 2. Memorable: A logo should be designed in such a way that it's image comes in the mind of people as soon as they speak about the company's name or any of its product. Who is not reminded of this when we talk about  Burgers or French Fries? 3. Timeless: Another important element of an effective logo is that it should be created with the intention that the designed logo will remain in trend for years and years to come. In short it should be timeless. The check mark or what Nike calls "swoosh" has been around since the ...
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